Mix Map Model Essay Example for Free

Mix Map Model Essay Mixmap model provides information that helps the company to determine the factors that effectively analyse the present tactics and based on the analysis it can determine future tactics. Mixmap model includes 4P’s, Product life cycle, BCG matrix and Ansoff matrix. * Product life cycle Product life cycles (PLC) are the stages that a product goes through during its life cycle in the market. Product life cycle is used in order to show current stage of the product or the company at present which including four stages, Introduction, Growth, Maturity and Decline. PLC is useful for determining the current market position and it is significant for the company to adapt their product or brands marketing strategy to the changing condition of the market environment. Introduction – is first introduced. It offers something new in terms of its design or performance, with few competitors offering the same product. Growth – as volume grows, competitors may enter the growing market. Keeping up with demand could prove to be the main operations.. Maturity Demand starts to level off. Operations will be expected to get the costs down in order to maintain profits or to allow price cutting. Decline After time, sales will decline with more competitors dropping out of the market. Eg. MS is in a high fashion industry and its product offering is the latest trends and designs with a life of maximum 2 weeks so its product life cycle cure becomes like the above diagram. * Boston Group Matrix – Uses market share and market growth criteria for determining the attractiveness and balance of a business portfolio. Star – is a business unit within a portfolio, which has a high market share in a growing market. It is well- established and fantastic opportunities. Question mark – is a business unit within a portfolio that is in a growing market, but does not yet have high market share. Cash cow – is a business unit within a portfolio that has a high market share in mature market. Dogs – are business units within a portfolio that have low share in static or declining markets. Example MS in terms of BCG matrix is either ‘dogs’ (cash in balance) or question marks (cash cow). The portfolio of MSs products is good in clothing having star position and in food MS has occupied the position of question mark relative market shares is low with low industry growth and in financial services industry growth is high but MSs market share is low and will require substantial capital investment to turn them into stars. * McKinsey Matrix – Highlights the importance of fit between strategy, structure, sytems, staff, style, skills and superordinate goals. Three aspects of organizing. First, organizing involves a lot more than just getting the organizational structure right; there are many other elements to attend to. Second, the 7-s framework emphasizes fit between all these elements everything from structure to skills needs to be connected together. Third, if managers change one element of the 7-s, the concept of fit suggests they are likely to have to change all the other elements as well in order to keep them all appropriately aligned to each other. Strategy are plans an organization formulates to reach identified goals, and a set of decisions and actions aimed at gaining a sustainable advantage over the competition Structure – is the key ingredient of organizing for success. But structure can only work if they are supported by formal and informal organizational system System – can be subdivided in two ways. First, systems tend to emphasis either control over inputs or control over output. The second is between direct and indirect control. Style – refers to the leadership style of top managers in an organization and how key managers behave to achieving the organization goals. Staff – is about the kinds of people in the organization and how they are developed. Skills – relates to staff. It raises not only staff skills but also issues to do with how these skills are embedded in and captured by the organization as a whole. Superordinate goals – refers to the overarching goals or purpose of the organization as a whole. Superordinate goals are placed at the center of the 7-s framework: all other elements should support these. Example MS are fully exercising the 7s model and coordinating at all levels to generate maximum output. Structure is well defined since it is old player in this industry so they have learnt a lot from their experience curve and now have developed an outstanding structure. In the initial phase MS got experience through hit and trial method and now have developed good strategies and system. MS also has got excellent skills and is full getting benefit of these skills. They are well known figures in clothing industry and have gained professional and productive staff. MS have shared values which are widely spread in its all 7s and are reflected by their strategic moves * Ansoff’s Matrix – Is a very useful tool and can be used in nearly every scenario. It neatly summarizes many of the strategic options facing organizations. Market penetration – existing markets and products This is a strategy by which a company seeks to increase the sales of its present products in its existing markets. Product development – existing markets and new product This strategy has the aim of increasing sales by developing products for a company’s existing market. Market development – existing products and new markets This strategy has the aim of increasing sales by repositioning present products to new markets Diversification – develop new products in new markets This could be related to what we do at the moment. Diversification is a high risk strategy as the business is unfamiliar with the product and the target market. Example We can see from the Ansoffs Matrix, MS’s lunch of Financial services products will have involved a diversification strategy. As MS did not already sells financial products, so new market and new product. Both capability and market consideration has driven MS into development of new markets and products. 4Ps * Price – The price of a product or service is the important influencers in the decision on whether to buy. Eg. Marks and Spencer vary in price. However most of the products seem to be fairly cheap affordable prices. This is good because the clothes are of good quality; however the pricing isn’t too expensive. * Promotion – represents all of the methods of communication that a marketer may use to provide information to different parties about the product. The promotion mix consists of four elements: advertising, sales promotion, public relations and personal selling. Eg. Marks and Spencer tend to promote ladies fashion mainly on Television and on their website. They also advertise on billboards etc. * Place – refers to providing the product at a place, which is convenient for consumers to access.eg. For MS all ladies fashion is placed on a certain floor in the store, so it is easily found and is easy to locate, and find particular product. * Product – Product covers both the usefulness and demand for an item in general and also any specific features and benefits. In general, when buying the fast fashion clothes, style and quality are the key requirements for customer. If it is to stand out from rivals products. It can be done by changing this brand name, quality, and packaging. Eg. MS offers many different clothing concepts for man, woman and children, and also sell accessary and cosmetic.

Marshall Matt Dillon - An Old-West Hero :: American History Essays

Marshall Matt Dillon - An Old-West Hero In the 1950s the radio program, Gunsmoke, starred William Conrad as Marshall Matt Dillon. Gunsmoke was set in Dodge City, Kansas between 1872 and 1885, when the Santa Fe Railroad reached town and when the Texas cattle drives were forced to end by local farmers. Known as the Queen of the Cow Towns, the Wicked Little City, and the Gomorrah of the Plains, this little town had the reputation for being a hostile, lawless town where the fastest gun ruled (Gunsmoke). The character Marshall Matt Dillon was modeled after the real lawmen such as Wyatt Earp (1848-1929) who tamed Dodge City. Dillon was laid-back, tried to avoid conflicts, and was tough when the need arose. Gunsmoke includes the talented actors of Howard McNear (Doc), Parley Baer (Chester) Georgia Ellis (Kitty) along with Dillon who makes up the cast of four main characters. Chester is Dillons middle aged helper who is around him often. Everyone goes to see the town physician, Doc, and visitors and friends alike are able to meet Kitty, a saloon girl, at the Texas Trails. Matt Dillon, with a laid-back personality, liked to peruse the town or just sit on a porch with his buddy, Chester, chatting about the days events. One day, as the two are chatting, their friend Kitty walks up to invite them for a drink in the bar. Sure, why not, they reply. Not much happens at times in their small humble town, except when certain people come around and stir up situations where the Marshall has to be involved. Even when at the doctors office getting a piece of lead removed from his leg, Dillon is easy-going and care-free. When needing to confront someone, Matt Dillon would rather not approach a situation where conflicts might occur. In one episode, Webb Johnson walks up to Dillon and almost defiantly states that just because Dillon has a star on his chest does not make Johnson afraid of him. Dillon just looks at him, not threatened at all. Knowing Johnson is a big fan of the saloon, Dillon avoids the place at all costs. Another morning, while Chester and Dillon are visiting at Dillons desk, a Mr. Cook runs in looking for someone. He says he wants to kill the person, which is a strange comment to say in front of a federal Marshall. Dillon wants to stay out of this seemingly personal brawl, but as a Marshall, his job is to protect people and stop brutal fights.

Main Factors of Lesson Plan Papers Essay

Main Factors of Lesson Plan PapersWhen addressing a classroom without goals, objectives, and a clear path is an obvious mistake that any teacher could make. The greatest idea will fall flat without understanding what to consider when lesson planning, and as we know all lessons require knowing how to reach specific students and how to respond to their needs as a student. Outlined in this paper is the Framework for Teaching, Core propositions, comparison of framework and propositions, main factors to consider when lesson planning, and how to identify the difference between goals and objectives, as well as observable and measurable objectives. Charlotte Danielson’s Enhancing Professional Practice: A Framework for Teaching (2007), Danielson used the Praxis III assessment and created organized responsibilities for teachers. Within this, there are four domains that were covered in The Framework for Teaching; planning and preparation, classroom environment, instruction and, professio nal responsibilities. She outlines what each of the four domains is and clearly states the key concept and thesis. In 1987, The National Board of Certified Teachers (NBCTs) created a policy of the vision of accomplished teaching that they had. NBCTs also created The Five Core Propositions to â€Å"form the foundation and frame the rich amalgam of knowledge, skills, dispositions, and beliefs.† The Five Core Propositions are: teachers are committed to their students and their learning, teachers know the subjects they teach and how to teach those subjects to the students, teachers are responsible for monitoring and managing student learning, teachers should think systematically about their practice and learn from experience, and teachers are members of a learning community. All five of these propositions outline what every teacher should know and be able to do. Here is a visual organizer comparing the framework of lesson planning to the propositions of teaching by using different colors to categorize it. It is clear to see how the framework for lesson planning comes across in the propositions for effective teachers. Teachers should be able to create plans of goals and activities to help promote learning and implement instruction into their everyday lessons. A detailed lesson plan should consider how to organize and achieve the goals  and objectives of the lesson that is being taught. When a teacher is planning a lesson, they should start with the end in mind. Including several instruction methods to ensure, various learning types are being addressed. To have an effective lesson it has to focus on time allowances to be able to ensure productivity and completion of the extra activities. Once the initial lesson is complete, revisions, adaptations, and sometimes, re-teaching the lesson may be crucial in order to make sure that every student fully understands. Goals and objectives, as well as observable and measurable objectives, are important to have in the lesson plan as well. Goals for a lesson are an outline for students to understand the direction that they are intended to go in. Goals are not measurable. Objectives clearly define the goal, including measurable and observable behaviors. A method if setting clear objectives in lesson planning is to use S.M.A.R.T., which is an acronym for (S) Specific, (M) Measurable, (A) Attainable, (R) Realistic or relevant, and (T) Time Limited. For Example teaching students how to draw a triangle is the goal. The objective is that students will show their understanding by (a) identifying the correct and incorrect triangle, (b) correctly draw a triangle. This behavior is observable of the triangle identified correctly and drawn correctly. The measurable objective is to have 80% of the class showing they can do both of these things without help. Teaching to a captive audience is a huge responsibility. To be able to honor this responsibility it is our duty as a teacher to create engaging and nourishing lessons for every student. As well as being able to understand the logic, method, and clear process of lesson planning that will allow observable and measurable success in the classroom. References National Board for Professional Teaching Standards (2014). The Five Core Propositions. Retrieved on October 17, 2014 from www.nbpts.org Methods for Effective Teaching: Meeting the Needs of All Students, Sixth Edition, by Paul R. Burden and David M. Byrd. Published by Pearson. Copyright 2013 by Pearson Education, Inc. http://www.madison.k12.al.us/personnel/NBCT/TchrInfo.htm. Retrieved October 17, 2014.

Essay about The Great Depression in America - 1156 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Imagine losing all of the money youve ever earned in a few years. This may seem quite far fetched, but the Crash of 1929 made this a reality. The crash of 1929 established the beginning of Americas most memorible era; the great depression. According to the London Penny Press, following the week of Black Thursday, one could go to New York and see speculators hurling themselves from windows because they had lost everything in the crash. (The Great Crash 1929-Galbraith) Many people had everything they could ever dream of before the crash occured, but after the crash they found themselves poor, hungry, unemployed, and devastated. ErmDux14: Of course during hard times people need someone or something to†¦show more content†¦Many held onto their stocks until they reached a high enough point, then selling them at a much higher price that they had bought them, making a hefty profit. This worked well for a long time, but soon enough skeptical people would lose confidence in the market and would begin to sell their stocks. This ruined the idea that stocks were increasing in value. People no longer held onto their stocks in hopes to make a profit. Instead they would want to sell. Eventually everyone wanted to sell and prices fell drastically. (The Great Crash 1929-Galbraith) This is the way the market crashed in 1929. In years leading up to 1929 when speculation was high and stocks were being purchased, they were bought on a ten percent margin. This meant that investors were putting up only ten percent of the actual price of a stock. The remaining ninety percent was borrowed from banks or brokers. Many thou ght that they would be able to repay loans and gain profit when they sold their stocks later on. This led to eight billion dollars of stock loans which president Hoover had to liquidate.(The memoirs of Hebert Hoover) ErmDux14: In September of 1929 the market was very unpredictable, some days doing well other days it fell a little. Many started to notice a downward trend. The industrial part of the country started to slump and the market began toShow MoreRelatedThe Great Depression Of America920 Words   |  4 PagesThe Great Depression A major event in American history that has shaped society today is the great depression that began in 1929 and ended in 1939. The official day the stock market crashed was a a day known as â€Å"black Tuesday†. At the time, the American government was not prepared nor did they have policies in place that made them well prepared for such an event to take place. 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For some individualsRead More The Great Depression in America Essay2388 Words   |  10 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The Great Depression was a huge economic downfall in North America and involved many other industrialized countries of the world. The Depression began in 1929 and lasted for about ten years. Millions of people lost their jobs along with many businesses going bankrupt. The common misconception of the Great Depression is people think that the stock market crash was the main cause for it. There were many causes for the Depression; unequal distribution of money during the